Small Business Guides

3 Keys to Improved Home Business Marketing

What makes your home business tick?

Whether you’ve been in business for years or you’re a new kid on the block, make sure you do all you can to market your brand.

With that the case, now is a good time to assess what you’re doing right and what you may need to do to get more brand awareness.

So, is it time to see where your home business marketing game is at?

Spreading the Word to Consumers

To get the best brand awareness possible, keep in mind these three keys:

  1. Technology – Though some brands still rely on word-of-mouth and newspapers, they are dwindling. In today’s digital age, the successful home business owner needs to be mobile savvy. At the head of the list should be having a business app. Face it; countless consumers use their mobile devices more than ever before. As such, you need a compelling app that will get their attention. For both home business owners and consumers, Apple app reviews can be the necessary step to take. Those reviews let you know which mobile apps would best work for your business needs. Once you have your app in place, market the heck out of it.
  1. Website – With a strong Internet presence, you are better suited to draw business. Having your site full of info on your products and services is an electronic business card. The great thing with a stellar website is that consumers are apt to use it 24/7. It is wise to do periodic reviews of your site. Look for roadblocks such as broken links, pages that take too long to download, and lack of contact info. That last one is especially key given some consumers may want to reach out to you online. If they have to go on a wild goose chase to contact you, chances are some will go elsewhere for their business needs.
  2. Social media – Last, never underestimate the power of social media. If you are not already savvy at using Facebook and Twitter to promote your brand, change that. Another site that should garner your attention is Instagram. Having moved into the number two slot behind only Facebook, Instagram is a great tool for your brand. By showing consumers what you have to offer in products and services, you can drum up more business. As with your business site, your social media pages need reviews on a regular basis. Also make it a point to respond to consumer inquiries on your social pages. Not doing so is ignoring potential business. When you turn a blind eye to potential business, don’t expect it to come back your way for a second chance. Interruptions and distractions of any kind in business can lead potential revenue elsewhere.

If you’re not sure how best to improve your home business marketing, you are not alone.

While many are sound at running businesses, marketing can be a whole other ballgame.

Consider hiring a marketing assistant or even an agency to help you. This is especially true if you are only now opening a home business.

By knowing how to spread your brand’s message, you stand to reap the benefits.